How We're Actually Trying to Scale Our Businesses

What actually moves the needle when you're trying to scale a business?

Thomas and David Nipps are back for another unscripted conversation about the sales, marketing, AI, and business growth strategies they're testing in real time. David shares what he hopes to learn from an upcoming business scaling workshop, including how to improve lead generation, refine his offer, raise prices, and position his agency differently in a crowded market.

Thomas breaks down the sales system he's using to take pressure out of the buying process, while David shares a paid-ad retargeting strategy designed to keep qualified prospects engaged long after their first interaction. They also explore AI sales agents, reducing no-shows, lead nurturing, content marketing, and why going viral isn't necessarily the goal when you're building a profitable business.