Owners Table

por Thomas Cox

Emprendimiento Carreras

Temporada 1

How We're Actually Trying to Scale Our Businesses

What actually moves the needle when you're trying to scale a business? Thomas and David Nipps are back for another unscripted conversation about the sales, marketing, AI, and business growth strategies they're testing in real time. David shares what he hopes to learn from an upcoming business scaling workshop, including how to improve lead generation, refine his offer, raise prices, and position his agency differently in a crowded market. Thomas breaks down the sales system he's using to take pressure out of the buying process, while David shares a paid-ad retargeting strategy designed to keep qualified prospects engaged long after their first interaction. They also explore AI sales agents, reducing no-shows, lead nurturing, content marketing, and why going viral isn't necessarily the goal when you're building a profitable business.

The Real Money Isn't in Selling the Book (Part 2)

The real value of a business book isn't always in how many copies you sell—it's in what the book can do for your business. In Part 2 of Thomas Cox's conversation with author strategist Clara Rose, they explore how entrepreneurs can use a book to build authority, generate leads, attract high-ticket clients, and grow their business. Clara explains why the most successful business authors treat their book as part of a larger marketing funnel and how becoming an author can open doors to podcasts, media appearances, speaking opportunities, and new audiences.

How to Turn a Book Into a Lead-Generation Machine

Could writing a book actually help grow your business? In this episode of The Owner’s Table, Thomas sits down with author strategist Clara Rose to explore how business owners can use a book to generate leads, build authority, attract clients, and strengthen their brand. Clara explains the three types of books entrepreneurs should consider: lead generation, client transformation, and legacy, and why choosing the right purpose before you start writing matters. She also breaks down how busy entrepreneurs can turn their expertise into a book, why storytelling is essential for keeping readers engaged, and how writing just 500 words a day can produce a business-book-length manuscript in about 90 working days. Thomas and Clara also tackle one of the biggest questions facing authors today: should I use AI to write a book? Clara shares where she believes AI can help, where it can hurt, and why your ideas and voice still matter when you're building authority through a book.

How Business Owners Use Infinite Banking to Build Wealth

What if you could take back control of the banking function in your own financial life? In this special episode of The Owner’s Table, Thomas joins Carly on StarTalk to break down Infinite Banking, wealth building, and the financial strategies he uses with business owners, investors, and high-income professionals. Thomas explains how properly structured whole life insurance can be used to store and access capital, why he believes business ownership is one of the best paths to building wealth, and how entrepreneurs can give their money more than one job. He also shares how he uses Infinite Banking policies for his own children to help fund future cars, college, businesses, and home purchases—and why building generational wealth requires more than simply leaving your kids money.

The AI, Sales & Wealth Strategies We're Using Right Now

What tools, habits, and strategies are actually helping entrepreneurs grow right now? In Part 2 of his conversation with David Nipps, Thomas trades more of the business ideas and strategies they're using in real life: from using AI to save time and improve sales to building wealth without selling investments. They break down how they're using tools like Claude, Fathom, and Whisper Flow, how David created an AI sales coach to improve his calls, and why eliminating distractions can lead to better sales performance. Thomas explains his approach to borrowing against investments rather than selling them, while David shares how one simple podcast interview turned into a paying client.

How Families & Business Owners Actually Use Infinite Banking

How can Infinite Banking work for your family, business, and future? Thomas brings McKinley Baird back to The Owner’s Table to break down more real life infinite banking examples and show how the strategy can look completely different depending on your income, goals, family, and business. They explore how parents can build wealth for their children, how business owners use Infinite Banking to purchase equipment and fund growth, and how policies can help pay for everything from cars and college to home renovations and real estate. Thomas also shares how he uses policies for his own children and explains the long-term potential for retirement and generational wealth.

Real-Life Infinite Banking Examples Every Entrepreneur Should See

Thomas is joined by advisor McKinley Baird to walk through real client examples showing how business owners, real estate investors, and professionals use Infinite Banking to build wealth while maintaining access to their capital. Rather than focusing on theory, they break down practical scenarios—from flipping houses and funding inventory to paying off student loans more efficiently. If you've ever wondered how Infinite Banking works beyond the concepts, this episode provides real-world examples that demonstrate how entrepreneurs use the strategy to create flexibility, improve cash flow, and keep their money working while they invest, grow, and pay down debt.

The Business Ideas We're Betting On Right Now

What does it really take to scale a business? In this episode, Thomas and David Nipps sit down for an unscripted conversation about the business growth strategies, marketing tactics, and financial principles they're using in their own companies right now. From improving lead generation with Meta ads to avoiding lifestyle inflation as your income grows, they share practical lessons every entrepreneur can apply. They also discuss how successful businesses think differently about marketing investments, why qualified leads matter more than lead volume, and whether Dave Ramsey's financial advice still fits once business owners begin building significant wealth.

Trust Is the Real Currency in Business

In this guest appearance on the Three Second Selling Podcast, Thomas joins host David to discuss why trust is the real currency behind high-stakes business and financial decisions. Thomas shares how his background in college football coaching shaped his ability to communicate with different personalities, ask better questions, and meet people where they are. He also explains why expertise alone is not enough: lasting credibility comes from experience, referrals, honesty, and being willing to tell someone when your service is not right for them. The conversation offers practical lessons for business owners, sales professionals, and leaders on listening well, building authentic relationships, and becoming the person clients trust when uncertainty is high.

Build Your Own Family Bank

In Part 2 of this guest appearance on the Wealthy Mind Podcast, Thomas continues the conversation with host Mr. Rose by exploring practical ways business owners can use the Infinite Banking Concept to create financial flexibility and build long-term wealth. Thomas explains how cash value life insurance compares to home equity and securities-backed lines of credit, why properly structured policies can become a source of working capital, and how business owners can use them to fund growth, prepare for major expenses, and build a lasting family banking system. The conversation closes with a discussion on continuous learning, surrounding yourself with the right people, and staying curious enough to challenge conventional thinking.

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