Most roofing companies make money replacing roofs. Mike Feazel saw a completely different opportunity.

In this episode of Built The Hard Way, Josh Pies sits down with the founder of Roof Maxx to break down how he built one of America’s top roofing companies, exited successfully, then came back to reinvent the industry through roof rejuvenation, maintenance, and recurring revenue.

Mike explains why modern shingles fail faster, how Roof Maxx discovered a way to restore aging roofs instead of replacing them, and why the future of roofing may look more like HVAC maintenance than traditional construction.

The conversation dives deep into private equity entering home services, scaling dealer networks nationwide, building virtual companies, AI inside operations, consumer trust problems in roofing, and how entrepreneurs can create entir ...