Bitesized: Marketing | Entrepreneurship | Brand Building

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EP#8 - Launching a brand on TikTok

Parker is the Founder and CEO of eyewear brand Kiaura. He has built Kiaura in to a 7 figure brand from $0 - kick started by product testing on TikTok.Really enjoyed talking to Parker about all things brand building, TikTok, Personal Branding & more:Why DTC isnt a business model The creative strategy behind going viral Why he’s the face of the brand - and is it sustainable The importance of understanding data When to hire experts The number 1 thing that builds customer loyalty Connect with Parker on TikTokCheck out KiauraStay in touch with Daniel on LinkedIn

EP#7 - Driving revenue & building community with Mobile Apps

In this episode of Bitesized I sat down with Neal Goyal who leads key accounts at TapCart. We discussed:Why brands should have a mobile app Building customer loyalty/community and acquiring customer data/behavior through app Most effective ways of communicating with customers through multiple channels Common misconceptions around building an app Connect with Neal on LinkedIn Learn more about Tapcart Keep in touch with Daniel on LinkedIn

EP#6 - Jeremiah Prummer - CEO KnoCommerce

In this weeks episode of Bitesized I got the lowdown on post purchase surveys from KnoCommerce CEO Jeremiah Prummer.We discussed:Understanding your customers: who they are & what motivates them Rise of 3rd party attribution after 2021 iOS data/privacy changes Focus shift from scale/acquisition to customer insights/retention The benefits of using post-purchase surveys Connect with Jeremiah on LinkedInLearn more about KnoCommerceKeep in touch with Daniel on LinkedIn

Ep#5 - Omni Channel Growth for CPG Brands

In this episode of Bitesized I sat down with Will Nitze, founder and CEO of IQ Bar, the #1 brain + body nutrition company! We discussed: Will’s thoughts on 'building in public' Is DTC a business model or a channel? How to think through true omnichannel scaling and how to measure success? IQ Bars biggest marketing ROI How brands should be thinking about customer loyalty Connect with Will on LinkedIn Learn more about IQ Bar Keep in touch with Daniel on LinkedIn

Ep#4 - The Lowdown on UGC Ads

In this weeks episode of Bitesized I sat down with creative director Hannah Culver-Zawislak & content creator/creator manager at mint to get the lowdown on UGC Ads.We discussed:Influencers & Creators - whats the difference? What makes a great performing piece of UGC Ad content? How to set yourself up for success? Tips for creators Keep in touch with Daniel: LinkedIn

Ep#3 - Jordyn Casaus - Director of Marketing @ Crown Affair

Jordyn has lead marketing at companies including Buck Mason, New Republic and currently haircare brand Crown Affair. On this episode we discuss building brand loyalty, omni channel marketing strategies, brand and performance, online and offline and the challenges around attribution.Connect with Jordyn: https://www.linkedin.com/in/jordyncasaus/Crown Affair: https://www.crownaffair.com/Keep in touch with Daniel on LinkedIn

Ep#2 Jeromy Sonne - Founder & CEO Decibel Ads

"For Audio Ads, Frequency is your Friend" - Jeromy Sonne Founder & CEO of Audio Ads platform Decibel Ads breaks down: 🔈What makes a successful Audio Ad Campaign 🔈 Why Frequency is your friend 🔈 When do audio ads make sense for brands 🔈 Audio Attribution for performance marketers https://decibelads.com/ https://www.linkedin.com/in/jeromysonne/

Ep#1 Chris Johnson - Chief Strategy Officer @ mint

Chris Johnson, ex Common Thread Collective, Fractional CMO and currently Growth Strategist at Mint talks through Growth Marketing for e-commerce brands, where he sees opportunities for brands in 2023 and more.

Behind The Brand Diet Starts Monday with Founder, Davin Gentry

In the latest episode of Bitesized, I sat down with Davin Gentry is founder of Diet Starts Monday, an LA based fashion brand that emphasizes the importance of taking action today not waiting for tomorrow. Born and raised in Kentucky, Davin’s entrepreneurial journey began with hand painting t-shirts to create unique pieces for himself due to a lack of options in his small town. Davin studied graphic design before starting his journey in the fashion industry with jewelry brand Premium Co, before launching Diet Starts Monday in 2016. We dived into the challenges of being from a small town with big ambitions, how Davin stays connected to his roots with a focus on giving back, the trends he is seeing in the fashion industry, his entrepreneurial journey, and what it’s taught him about himself, his creative process & approach to brand building and so much more. 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social 🤝 Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today. Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

The New Kid On The Block Disrupting The $1.5 Trillion Alcohol Market with Aaron Nosbisch, Founder of Cannabis & Mushroom Social-Tonic Brez

Aaron Nosbisch, serial entrepreneur and the founder of Brez, a microdosed herbal social tonic brand, shares his groundbreaking journey in the beverage industry. We explore how his innovative mindset helped him navigate complex advertising landscapes and disrupt traditional alcohol markets with plant-based, functional beverages. Covered in the Episode: - Aaron’s early career in e-commerce and influencer marketing from the MySpace era. - Founding Luycd and overcoming challenges in cannabis advertising. - The creation and rapid success of Brez, with revenue growth from $2.5M to $25M in just over a year. - Why breaking industry norms leads to outsized returns. - Strategies for advertising cannabis and CBD products in a restrictive environment. - The concept of "functional drinking" as a healthier alternative to alcohol. - How Brez aims to create positive, social experiences without the downsides of alcohol. - The challenges and opportunities in launching a brand in an emerging market. - Aaron’s approach to innovation: following the rules creatively and building on top of them. - Insights on the future of alcohol alternatives and the potential for disruption. - Aaron’s views on consumer behavior and the evolving perceptions around alcohol. + So much more! 🤝 Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Connect with Daniel on Twitter: https://x.com/foodog85 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social 🤝 Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce

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