In this episode of Bitesized I sat down with Will Nitze, founder and CEO of IQ Bar, the #1 brain + body nutrition company!

We discussed:

• Will’s thoughts on 'building in public'

• Is DTC a business model or a channel?

• How to think through true omnichannel scaling and how to measure success?

• IQ Bars biggest marketing ROI

• How brands should be thinking about customer loyalty

Connect with Will on LinkedIn

Learn more about IQ Bar

Keep in touch with Daniel on LinkedIn ...