Ben is a serial entrepreneur and founder / ceo of mens skincare brand Disco. I've known Ben for a few years and his approach to brand building, focus on product, effective performance marketing and team building.Included in this episode:

• Ben's motivations & considerations when launching Disco
• The differences in launching a DTC brand before & after COVID/economic changes
• Considerations for entering retail as a DTC brand
• How Disco's marketing strategies have changed from launch to today
• What paid media channels to focus on & the future of channels like TikTok
• The challenges around acquiring & retaining customers in a subscription service model

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