What happens when the thing you're known for isn't something you consciously chose?

In this episode of Beyond the Bio, Sophie sits down with Ivan Hollingsworth, founder of Centric Consultants, to explore how personal brands are often shaped by life's experiences rather than a carefully planned strategy.

Known by many as "The Thrive Guy", Ivan shares the story behind that label, the lessons he's learned through his son's life-saving heart surgeries and why resilience isn't always what people think it is.

They discuss:

• How Ivan became known as "The Thrive Guy"
• The difference between being resilient and being perceived as resilient
• Why trust and psychological safety matter more than ever
• The hidden pressures of being seen as the strong one
• How personal brands are often built throu ...