Welcome to this week’s Beyond the Bio bonus episode. In these short recaps, I’m picking out my key takeaway from Monday’s show and creating an actionable tip you can implement right now.

On Monday’s episode, I invited Guy Clapperton on to chat about the dos and don’ts of media appearances. Guy offers a media training service that helps build confidence and competence for people who need to talk to the media. He and his team are experienced as media practitioners across print, web and broadcast media and help sharpen messages, reduce padding and confusion and ensure your words are framed so the journalist isn’t tempted to edit or “massage” them.

We chatted about how to prepare for media appearances, what to do if you’re uncomfortable with how you’ve come across in the press and Guy’s take on how press and media has  ...