In Episode 12 of Behind the Facade, Jake from Proline Group and Daniel from Complex Facade Install sit down with Nouri from Concrete City and founder of CreteMate for a raw conversation about concreting, business, work ethic, sacrifice and what it takes to build a name in the construction industry.

Nouri takes us back to growing up in housing commission, trying different jobs and trades before finding concreting, and eventually realising just how far he could take it. He opens up about the hunger that has driven him throughout his career, the influence of his father, the pressure of never feeling like he had done enough, and why he believes hardship played such a major role in shaping the person and businessman he became.

We get into the reality behind building Concrete City, from 3:30 AM starts and spending full days on the tools to  ...