Behind the Brand: How Big Brothers Big Sisters Turns Two Hours a Month Into a Lifelong Impact
Behind The Brand por Moxie Creative
Notas del episodio
Takeaways
- Being a Big costs nothing and asks for very little: just two hours a month, no financial commitment required.
- A 30-year study from the national Big Brothers Big Sisters office and the Treasury Department found that mentored kids close the socioeconomic gap by two-thirds and often out-earn their Bigs as adults.
- You don't need a special skill set to mentor a child. You just need to show up and let them come along with your regular life.
Taylor and Kelly sit down with Kristen Hannon, advancement director at Big Brothers Big Sisters of Central Minnesota, to talk about a career change most people don't see coming: 21 years in banking, followed by a full pivot into nonprofit leadership. Kristen walks through how a life coach's simple question, "what do you want to do," sent her down a six month decision ...
Palabras clave
MarketingCreative MarketingMarketing Advicemarketing for non-profitsMarketing Podcastcreative entrepreneurshipbrand buildingcommunity-driven brandbrand storytellingauthentic branding