Takeaways

• Sustainable growth isn't always linear. Year three for Moxie Creative brought more challenges than year two, and Kelly says that working harder for the next client has actually made it more fun, not less.
• Communicating the value of senior creative expertise is one of the hardest things an agency can do. The work is better because the people know better, and finding the language to say that clearly is its own strategic goal.
• Consistency is a competitive advantage. Moxie has published Behind the Brand for over a year and 67+ episodes, and they credit external accountability (hi, Abbey) as a big reason they haven't quit.

Moxie Creative just turned three, and Taylor, Kelly, and Creative Director Michael Nelson sat down to do what most agency owners never make time for: reflect. This episode covers the  ...