Brand strategist Katie FitzGerald joins Behavioral Profit to unpack why the fastest-growing companies often start by looking inward instead of chasing every algorithm shift. She explains her “identity-first” approach—using tools like Myers-Briggs and VARK—to craft marketing that mirrors who you are, sustains sales confidence, and outlasts cookie-cutter trends. We explore how personality-driven strategy prevents burnout, why clarity beats raw visibility, and where most executives’ sabotage growth by masking their real strengths. If you suspect one-size-fits-all templates are stalling your revenue, this conversation shows a more profitable path and offers practical first steps you can apply today.

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