Andy Norman walks through the real maths on missed calls for letting agents and trades businesses, with worked examples from Winchester and Basingstoke.

Andy Norman from Antek Automation shares practical tips sourced from the blog post: Missed Call Cost Calculator for UK Letting Agents & Trades.

• Work out your own cost per missed call, average job value times conversion rate times the share of callers who don't leave a voicemail.
• Remember that 55% of callers who hit a missed call try a competitor within five minutes, not next week, five minutes.
• Log every missed call for a week and multiply by your average client value, most owners are ge ...