Andy Norman explains the difference between AI SEO and generative engine optimisation, and why most UK businesses need to start with GEO because it's measurable today.

Andy Norman from Antek Automation shares practical tips sourced from the blog post: AI SEO vs GEO: What's the Difference? | Antek Automation.

• Remember SEO gets you ranked, GEO gets you cited, they're related but they are not the same job and need different work.
• Start with GEO because it's measurable today, ask ChatGPT, Claude and Perplexity the questions your customers would ask and see who gets named.
• Build the four core GEO tasks into your routine: entity building, citability improvem ...