Two and a half months into an affiliate program, the ROAS looks terrible, and everyone on the team wants to pull the plug. Sound familiar? That is where this episode starts.

Dan Albert is the co-founder and CEO of 456 Growth, an agency that runs performance campaigns for brands, manages a roster of hundreds of affiliates, and invests in consumer brands. He sees affiliate marketing from the brand side, the affiliate side, and the investor side at once. In this episode he answers questions submitted by brands who are stuck on decisions they can't find straight answers to.

We get into:

✨ How long you should commit to a new affiliate program before deciding it doesn't work, and the signals to watch while you wait

✨ When a lean team should hire a dedicated affiliate manager, and why an agency can be the smarter first move