If your affiliate program is generating views but not revenue, the problem is usually the expectation going in, rather than the channel itself.

Rabii Babou, CEO of Livano Agency, has built multi-million dollar creator and affiliate pipelines for DTC brands across TikTok Shop, Meta, and beyond. In this episode, he answers the questions affiliate managers are actually sitting with: how to structure deals, when to pay flat fees, how to scale top performers, and how to build a program from scratch without burning your budget before you have a single data point.

In this episode:

👉 Why treating affiliate as a direct revenue driver sets your program up to disappoint, and what to measure instead

👉 TikTok Shop views that don't convert: what the halo effect actually means for your other sales channels, and the content type most b ...