TikTok Shop, Micro Influencers, & the Affiliate Mistakes Costing DTC Brands Money ft. Rabii Babou
If your affiliate program is generating views but not revenue, the problem is usually the expectation going in, rather than the channel itself. Rabii Babou, CEO of Livano Agency, has built multi-million dollar creator and affiliate pipelines for DTC brands across TikTok Shop, Meta, and beyond. In this episode, he answers the questions affiliate managers are actually sitting with: how to structure deals, when to pay flat fees, how to scale top performers, and how to build a program from scratch without burning your budget before you have a single data point. In this episode: 👉 Why treating affiliate as a direct revenue driver sets your program up to disappoint, and what to measure instead 👉 TikTok Shop views that don't convert: what the halo effect actually means for your other sales channels, and the content type most brands skip entirely 👉 The micro influencer case for not paying $4,000 for a single reel, and why smaller creators are outperforming larger accounts right now 👉 How to get affiliates comfortable with whitelisting their content, what a fair deal structure looks like, and how Rabii's clients are seeing up to 36% reduction in customer acquisition cost from whitelisted creatives 👉 Why commission-only structures don't retain your best affiliates, and how hybrid retainer deals create consistent output on both sides 👉 How to build from scratch: why the first move isn't spending anything, and how enrollment data tells you exactly who's worth investing in ------------ Connect with Rabii and the Livano team: https://livanoagency.com/ Rabii on LinkedIn: https://www.linkedin.com/in/rabii-babou/ ------------ Got a question about your affiliate program that you can't find a straight answer to? Submit it here and it might get covered in a future episode: https://tally.so/r/9q4QE1 ------------ This series is powered by SATHI, the affiliate marketing platform built for Shopify brands. SATHI handles multi-touch attribution, automated payouts, fraud detection, and the full affiliate experience so your program runs without you babysitting it. Learn more at https://www.mysathi.io
