A great pitch isn’t just about numbers—it’s about the story you tell. Whether you're starting a new business or seeking investors, storytelling is the key to making your pitch stand out.

In this mini-clip, Tanul Mishra, CEO of Afthonia Lab Pvt. Ltd., shares why understanding your competition is crucial and how a compelling narrative can make all the difference in your pitch.

About The Zista Podcast: The Zista Podcast addresses queries raised by students relating to a specific subject area. We invite industry professionals, senior academicians, and thought leaders to share insights, and provide much-needed clarity to undergraduate and postgraduate students.