"Beverage Branding in 2024: Advancing Strategies and Insights" - Part 2 of Shaping a Successful Beverage Brand

Continuing with Season 2 of The Zista Podcast, we present Part 2 of our enlightening series with Suramya Kedia, VP of Brand and Strategic Growth at Great Galleon Ventures Limited and the pioneer of the Rascal brand. This episode builds on our previous discussion, offering more depth and perspective on the evolving world of beverage branding in 2024.

Suramya guides us through the complexities of brand development. She highlights how a focus on customer needs and feedback is essential for a brand’s growth and relevance in the market. This episode also covers how Rascal navigates market trends and the strategic thinking involved in building a brand that resonates with consumers. ...