Most AI conversations happening in boardrooms right now are cost conversations — G&A reduction, procurement automation, headcount trimming. This episode takes the opposite angle. Jason Lemkin published the most detailed CEO-authored account of deploying AI across an entire sales and marketing operation, and the result is a growth story, not a savings story: $2.4 million closed, eight humans compressed to 1.2, twenty-plus agents running in parallel, and a monthly software bill under $5,000.

In this episode:

• Why the cost-cutting frame is the wrong frame — and what the growth frame looks like in practice
• How SaaStr structured 20-plus agents as a workforce, each with a job description and a system of record
• The assembly sequence: inbound first, then enrichment and segmentation, then ou ...