Many companies see the problem, understand the risks and know that the solution already exists. But instead of buying the original product, they choose internal workarounds, pirated software, manual processes or delayed implementation.

In this episode, Maxim Zverev explains why businesses do not always act rationally, how a product enters the market, and why “free” can end up costing more than a proper solution.

A conversation about B2B products, licensed software, cybersecurity, market maturity, long sales cycles and product management across 8 countries.

Timestaps:

00:00 — Why companies don’t buy what they actually need

01:17 — Original software, infrastructure and the cost of “saving”

03:00 — What a product manager actually does

06:00 — “We’ll manage as we are”: the main business obj ...