As Arbor Day approaches on Friday, April 25, a new HPU Poll of North Carolina residents shows strong support for the environmental benefits of trees, even as awareness of Arbor Day itself and participation in related events remain limited. A majority of respondents value the environmental and aesthetic benefits trees provide. Seven in 10 North Carolinians said they value improved air quality “very much,” while two-thirds said the same about shade and cooling and wildlife habitat. Dr. Martin Kifer is the Director of High Point University Poll for the Survey Research Center. He joined Jeff Hamlin to discuss the survey.