In WP Legends Episode 127, Darcy Kurtz, Chief Marketing Officer at WP Engine, shares her journey from Dell to leading global marketing at companies like Mailchimp, OutSystems, BentoBox, and now WP Engine. With deep experience across SaaS, platform businesses, developer ecosystems, and enterprise growth, she offers a powerful perspective on scaling marketing in a rapidly evolving landscape.

We explore what modern go-to-market strategy really looks like, from global team structures and localization to value-based positioning and the balance between brand and demand. The conversation also dives into AI-driven shifts in search and discovery, marketing efficiency, and key leadership lessons from scaling high-growth organizations.

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