In Episode 20 of WPLegends, we’re joined by Omar Dabbas, founder of WPFactory, a powerhouse behind over 60+ WordPress and WooCommerce plugins used by more than a million websites globally. Hailing from Jordan, Omar holds a degree in Computer Science and brings a uniquely grounded, engineering-first approach to WordPress product development.

Omar’s journey began in technical support, where he gained firsthand experience helping users troubleshoot website issues. This early exposure to real-world WordPress challenges sparked his passion for building lightweight, modular plugins that solve specific pain points without the bloat.

What started as a side project quickly evolved into a full-fledged product company, and today, WPFactory is known for its clean codebase, flexibility, and developer-friendly tools. We also dive into the business  ...