Madeleine Cohen built her career inside the hottest consumer brands of the DTC era (Estée Lauder, Casper, Bala), then got laid off from her dream job and found her next company in her own closet: 30 pairs of jeans, none that fit her 5'1" frame. Today Nelle Atelier is a premium petite denim brand for women 5'4" and under, made in LA from Italian denim, past $1M in revenue and sold on Nordstrom.com.

🎁 A gift from us + Nelle Atelier: use code WOMANSPLAIN at nelleatelier.com for 15% off orders of $200+.

We get into the 500,000-person Reddit thread that validated the idea, launching in 11 months, the factory that tried to rip her off, why rise and knee placement can't be tailored in, and  ...