Dr. Chrystle Cu went from running a fully booked Bay Area dental practice (patients waiting four to six months for an appointment) to co-founding COCOLAB, the oral care brand that's making flossing something people actually want to do. Her co-founder and little sister Cat Cu pivoted from a failed San Francisco art marketplace (one painting sold, and her dad bought it) to becoming the creative force behind a brand that's turned floss, toothbrushes, and toothpaste into objects people genuinely want on their counters. A decade in, COCOLAB is in Target, CVS, Credo, Anthropologie, and Goop, with 177% growth over the past three years and a spot on the Fortune 500 fast growth list.

In this episode, the sisters break down how they bootstrapped for nearly a decade before raising their Series A, why they started as Coco Box before narrowing to floss  ...