Appointments vs Walk-ins. Making Napa more approachable. Napa County's 1:10 Anti-Winery Anti-Tourism Stance ($50 million settlement for wineries in the Peninsula Township MI). 18:03 Volume, not pricing, has its own effect (offiste events and how much wine is ordered). 23:13 Replanting for diversity.

Michigan Lawsuit: https://www.michiganpublic.org/politics-government/2025-08-10/a-northern-mi-township-of-6-000-residents-must-pay-50-million-in-wineries-lawsuit

Sea of Sameness: https://ted241.substack.com/p/napa-valleys-sea-of-samenes ...