What if one of your best strategies for growing your business has nothing to do with finding more leads?

In this episode of the Why Not Today? Podcast, I’m sharing a lesson that has stayed with me through more than 30 years in business: relationships matter.

As I reflect on the 25th anniversary of September 11, I share what I learned about connecting with customers during a time when selling felt insignificant. That same lesson surfaced again during COVID. When circumstances changed, the answer was not to push harder for sales. It was to reach out, care about people, get creative, and stay connected.

Those experiences reinforced something I still believe today. The little things matter. Remembering someone's name, sending a birthday card, checking in after a life event, writing a handwritten note, sending a referral, or creating ...