In this episode of What’s Underfoot, Tony Wright sits down with John Weller, Chief Innovation Officer at Cyncly Flooring, for a conversation on innovation, leadership, and the future of the floor covering industry.

John shares how his career evolved from working inside the flooring business to helping shape the industry’s digital transformation. From the early days of dealer websites to the rise of AI, John offers valuable perspective on how technology is changing the way flooring businesses connect with customers.

The conversation also explores leadership, communication, generational differences in business, and why storytelling still matters in selling flooring. John explains why AI may not replace the human side of the industry, but instead help bring back product value, customer connection, and a stronger story behind the ...