In this episode of What’s Underfoot, Tony Wright sits down with Maksim Nazarchuk, founder of Modern Estimates and the MEasure platform. Maksim shares his unconventional path into entrepreneurship, from studying in the medical field to building construction and installation businesses, and eventually launching a technology company serving the flooring industry.

The conversation explores the lessons that come from starting and scaling businesses, learning through failure, and adapting when life takes an unexpected turn. Maksim also discusses how technology and AI are beginning to reshape how customers research projects, how companies respond to leads, and how businesses can use innovation to work smarter and grow.

Whether you’re an entrepreneur, business leader, or someone interested in the intersection of technology and tradit ...