In this episode of WeMarketers podcast, Andrew welcomes Becky Lawlor, founder of Redpoint, who discusses the importance of original research in B2B content marketing. Becky reveals key findings from Redpoint's report, 'Content that Converts,' which is based on insights from over 250 B2B buyers.

Discover how original research can exponentially increase engagement, lead generation, and brand trust. Learn practical tips on repurposing content, balancing AI-generated and human-created content, and navigating budget and resource constraints.

Timecodes:

00:00 Introduction: The Power of Original Research

00:48 Welcome to WeMarketers Podcast

01:09 Diving into the Report: Content that Converts

03:20 Key Findings from the Research

05:04 Challenges and Solutions in Creating Original Research

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