Dr. Ulrich Vogel has spent more than 25 years helping organizations understand what truly drives people. As the founder of profilingvalues, he has conducted over 7,000 assessments using a values based approach that reveals the deeper structures shaping how we think, lead, and relate to others.

In this conversation, Uli challenges the assumptions we make about talent, performance, and potential. We explore why behaviours can be misleading, how blind spots emerge, and what happens when organizations fail to recognize the qualities they say they value most.

Together, we examine what it means to see people more clearly and why doing so may be one of the most powerful ways to strengthen wellbeing, build healthier cultures, and unlock human potential.