In this episode, we're going to look into more detail around my first element of the Wedding Business ANCHOR Fundamentals Framework, which is the Attract Stage.

I will be talking you through why it is so important to really clarify and pinpoint who you serve as a wedding business. We are going to be looking at a bit more detail around the human sociology relating to niching down and why it works within the society we live as humans.

I talk through what happens when we are NOT clear on our wedding niche, and who we serve, and also when we successfully niche down, what opportunities become available to us.

I then finish up with a step-by-step activity on how to make a start at clarifying your niche if you haven't yet 'named your niche', and yet to get clear on who your target wedding audience is.

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