Is AI sentient? Do machines have souls? I’ve got an even better question: are these questions the most important ones we should be asking? Headlines claiming machines could be alive are definitely eye-catching. But hype does not come unaccompanied: misinformation, fear, and fake news are close friends with sensationalism. They target audiences who probably know enough about the topic, but not enough to critically analyse the information fed to them. Understanding the role the media plays in opinion-making about new science and technology is vital when we are dealing our own decision making over risk, harm, and benefit.

• Gemma Milne, 2020. Smoke & Mirrors: How Hype Obscures the Future an ...