Maile Arsenault founded SmartFinds Marketing in Detroit in 1986. She survived the 2009 financial crisis when the Big Three automakers filed for bankruptcy in her backyard. Then she survived COVID. Then she used the downtime to rebrand everything. That's not luck, that's a system. In this episode, Maile and co host Javanka McGee break down the Four A's of Change that have kept SmartFinds alive and thriving for nearly four decades, why accepting change is the hardest step most people skip, and what it really means to shift from building a business to becoming a leader.

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0:00 - Introduction & Maile's background

2:00 - Surviving the 2009 financial crisis in Detroit

5:00 - How COVID became an opportunity to rebrand

8:00 - CEO vs. Founder ...