Dr. Mike Neal is an optometrist, serial entrepreneur, and the founder of BuildMyTeam.com, a hiring system that finds A players without ever looking at a resume. His philosophy is simple: when people work in roles that match their natural strengths and talents, they don't just perform well. They can't help but excel. In this episode, Dr. Mike and Jackson explore what culture, leadership, and team building really look like for small business owners, and why most entrepreneurs are making hiring harder than it needs to be.

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0:00 - Introduction: entrepreneur trapped in an optometrist's body

3:00 - Your role is not your identity, and why that mat ...