In this episode, we examine a new survey commissioned by the UK nonprofit Project Phoenix, revealing that the majority of Britons think the country should eat less meat, that most want factory farming to be phased out, and that many want it gone fast.

To dissect these exciting findings, I have with me the lead researcher behind the study: Björn. You may know Björn from his other appearances on the show, such as Do Protests Help or Hurt Animals? (https://rss.com/podcasts/veganreport/2114829/) and Can We Veganize Supermarkets? (https://rss.com/podcasts/veganreport/2434075/), but mostly from hi ...