What happens when an established creative agency transitions into a worker-owned co-op?

In this episode of Creative Outcomes, Craig Baldwin sits down with Farra Trompeter, Co-Director and Worker-Owner at Big Duck, to explore:

- Why Big Duck made the leap to a cooperative model

- The cultural and financial shifts that came with it

- How co-op ownership changes business development and client relationships

- Lessons for agencies looking to build more sustainable, mission-driven teams

If you’ve ever wondered about alternative ownership structures—or how to empower your team with true agency—this episode is a must-listen.

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