Should your agency hire an Account Manager or a Project Manager? Or both? In this episode of Creative Outcomes, we break down the crucial differences between AMs and PMs — and why getting this structure right can be a game-changer for your agency’s profitability, client satisfaction, and team sanity.

We cover:

✅ Why creative agencies often blur the lines between AM and PM

✅ The financial implications of misaligned roles

✅ How to structure roles for scale and efficiency

✅ Utilization, comp strategy, and margin impact

✅ When (and how) to transition client relationships from sales to delivery

Whether you're a small agency wearing multiple hats or scaling fast and thinking about team structure, this episode is packed with practical takeaways.

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