Andrea Belk Olson began her career building a tech startup from $10k in seed monies to a multi-million-dollar organization in only eight years. She went onto serve as the first female corporate executive at multiple global companies, and an I-CORPS certified instructor with the University of Iowa’s Startup Incubator. Trained as a behavioral scientist, Andrea founded a strategic differentiation firm, specializing in helping multi-billion-dollar organizations compete through better understanding customers. Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications including Harvard Business Review, Entrepreneur Magazine, INC., Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in  ...