Health Is Wealth: Building a Fitness Brand with Annika Orozco

Behind every “overnight success” is years of quiet work no one sees. Starting something is hard, but sticking with it is harder.

In this episode, Liv sits down with Annika Orozco, founder of Annika, a newly opened fitness studio and gym built around the belief that Health is Wealth. Just days after opening her doors, Annika shares what it really looked like to bring this vision to life: the risk, the pressure, the discipline, and the mindset it took to keep going when things felt uncertain.

From losing over 75 pounds to building a business rooted in sustainable habits and real community, Annika opens up about the small decisions that changed everything. Liv and Annika talk about gym anxiety, beauty st ...