It must be observed by every business and organization how Pricing works in this new world. You will face problems after problems if you try to apply the traditional Pricing Model. The world is transforming, but the problem is that the pricing structure is still the same. Even if your product is perfect, pricing may not be, so pricing is a very interesting element in the game of strategy. The revenue model must be understood if you want to understand the pricing. Pricing basically comes under the revenue model and it will depend on many factors.

You must understand the Revenue Model to create an effective Pricing Model.

There can be 2 Parameters for determining the revenue:

• Price it high and earn on perception.

• Price it low and earn on volume.

Organizations have to  ...