What is the shift?

The shift is not merely on how customers are consuming the products, it’s a large-scale shift. A complex transformation is just beginning, it is driven by the tension in the old and the new power.

Old power

Old power works like a currency, held by a few. The powerful have a substantial store of it to spend. It is guarded, it is inaccessible by anybody else, and is dictator/leader-driven. Downloaded by the few who have access. It was driven by the thought of consumption, forcing its customers to buy.

New Power

It is like a current. Made by many, open, participatory, and peer-driven. It uploads and distributes. The goal with new power is not to hold yourself but to channel it.

The participation level of customers with organizatio ...