Inertia: The tendency of a physical body to remain in the state of rest or motion without any change until or unless an external force is applied.

Flywheel: Once given momentum by applying external force, it starts capturing the force within it and continues to move on its own. It does so by storing and releasing the energy at the right time.

3 Core Elements of a Shared Narrative

1. Shared Purpose – Why you exist. It is a journey that you are on with your customers.

2. Great technology

3. Great system

Extraordinary capabilities (5 Capability elements also known as Panchabhuta)

1. Resources – Should be empathetic and solve problems of the customer.

2. Systems & Processes – Should solve nee ...