Experimentation is a method of continuously testing and validating your hypothesis and it produces concrete results or influences whether an idea will work or not. To make your organization an evolving one, constant experimentation practice should be followed.

So lean startup methodology starts with an idea, creating the hypothesis, testing the idea with the data.

There are certain steps which constitute an experimentation mind set.

1. Detox by unplugging and disconnecting with everything that you are doing.

2. Empathize and submerge in the ecosystem where you see an opportunity.

3. Boil ideas down to the creative brief.

4. Agitate to drive ideation and shake up the solutions. ...