Bullmart founders Jerry and Shiti join Toys on Tap to talk about building a collectible that doesn’t really fit into any existing category.

It’s leather. It’s weighted. It uses magnets. It comes with premium packaging and a handwritten letter, and it was created by a team new to toys.

We talk about:

• Why Jerry wanted to make a bull

• Designing for adult male collectors

• Turning ambition into a physical character

• Choosing leather over traditional toy materials

• Going from TWO handmade bulls a day to a real business

• Shipping costs nearly destroying the margins

• Why collecting is really about emotion

• Collaborating with Inter Milan

• Building sports and lifestyle partnerships

• Creating Bullmart’s own identity

• The upcoming Bank of Bull collection