

From Startup to Scaleup: What Nobody Tells You About Hypergrowth, with Little Moons founder Vivien Wong
Building the Brands of Tomorrow di Ruth Fittock
S5 · E1
2 set 2026
46:04
Note sull'episodio
"Working hard means different things to different people... you just have to discuss expectations before you go into business with someone."
Vivien Wong is co-founder of Little Moons, the mochi ice cream brand that became one of the most talked-about FMCG success stories of the last decade. From a small family factory in west London to supermarket shelves across Europe - and one of the most remarkable viral moments in UK food and drink history.
In this episode, Ruth and Vivien skip the origin story and get straight into the scaling journey: the decisions, the people, the processes (that didn't exist) and what it really felt like inside a brand growing at warp speed.
They cover:
- When Little Moons stopped feeling like a startup - and what triggered that shift
- How to hire heads of department: tim ...