"At each stage of the business, your identity has to evolve. From individual contributor, to manager, to leader. Most founders miss the moment when that shift needs to happen."

Deepak Ravindran co-founded Oddbox, the UK's leading ugly produce subscription service, and scaled it from a church hall side project to a nine-figure valuation in under a decade. But the real story isn't the growth. It's what happened to him inside it.

In this episode, Deepak talks honestly about what hypergrowth actually feels like from the inside: going from 25 to 100 people in a year, becoming the bottleneck in your own business, and the moment he realised his leadership style hadn't kept pace with the company he'd built.

He also gets into the stuff that rarely gets talked about- the identity crisis that comes when your business becom ...