‘Sales cures all ails’

Zachary DeAngelo is the founder of Rodeo CPG, a US sales and broker agency that caps its portfolio at 30 brands and has worked with the likes of Huel on their US retail launch. Having founded and sold his own brands, including baby food company Little Duck Organics, Zach brings a founder's perspective to the notoriously complex US go-to-market.

In this episode, the second in our mini-series on cracking the US, Zach gets into the operational detail that trips up most UK brands:

• How the US broker system actually works, why it exists, and why it often fails emerging brands
• What Rodeo does differently - and why founder empathy is built into the model
• The margin maths you need to do before you spend a penny on launch
• How US retail channels work: natural, molo, conve ...