"When we were bootstrapping and I was comparing myself to founders who'd raised a million before they'd put a product on shelf - there's no comparison. It's not like for like. Make your own path and enjoy it."

Sarah Vachon, founder of Citizens of Soil, joins us for a conversation that covers a lot of ground - from commodity supply chains and regenerative agriculture to physical brand activations, D2C challenges, and building a business without compromising on values.

What we cover:

• How a Greek family, a love of Spain, and a background in sustainability led Sarah to found Citizens of Soil
• Why most olive oil on supermarket shelves is a shadow of what it should be - and what the commodity system has to do with it
• The Olive Oil Club: how a simple subscription evolved int ...